Fitbit is a great example of us working in partnership with ad agencies and as a creative production resource. The creative was initially developed by Matt Ashworth and Luis Peña with the good folks over at Argonaut. Working closely with Argonaut we created an anthem of All Things Fit. Sometimes it meant hiking 6 miles to a rope swing, other times it was walking in a grocery store. Luis directed and shot the spots and Peñabrand handled the production. This anthem and the supporting tv spots and print ads helped give Fitbit a unique and leadership identity in a crowded market of wearables. We are now working directly with Fitbit and are excited to launch their Holiday 2018 campaign.