CREATIVE DEVELOPMENT, FILM DIRECTION, FILM PRODUCTION
Fitbit is a great example of us working both in partnership with ad agencies and as a creative production resource. The creative was initially developed by Luis Peña and Matt Ashworth with the good folks over at Argonaut. We created an anthem of All Things Fit. Luis directed and shot the spots and Peñabrand handled the production. This anthem and the supporting tv spots and print ads helped give Fitbit a unique and leadership identity in a crowded market of wearables. We are now working directly with Fitbit and are excited to launch their new Holiday 2018 campaign which we created and produced.