Hi. We’re Peñabrand

We're a creative boutique and broadcast production company based out of lovely San Francisco helping brands and companies build beautiful things. We act as a creative partner to our clients. Made up of a group of hard-working, talented folks, who’ve come together with the single-minded goal of creating great projects with great people.

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STEPHANIE FARMER / Executive Producer : 

Stephanie Farmer is a Writer/Producer based in California.  She began her career in Advertising as a commercial Producer for Ogilvy & Mather NY where she produced TV for various clients including Kodak and Hershey’s for six years.  In 1998Stephanie moved to San Francisco where she went on to be Head of Production for Butler, Shine & Stern.  After six years at Butler, Shine & Stern Stephanie left to focus on being a mom to her two sons.

After three years of being a full time mom, and mastering the art of the perfect grilled cheese, Stephanie jumped back into the work force as a freelancer, Producing TV for just about every Ad Agency you can think of.  The real satisfaction came though when she and Luis Peña broke the traditional mold and began working for clients directly.   They began with 24 Hour Fitness and then moved on to Ancestry.com, LegalZoom and Personal Capital, to name a few.  It’s the process of digging into the nitty gritty with clients and chaperoning the entire process from concepting through execution where Stephanie has truly found her happy place.

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LUIS PEÑA / Creative Director / Commercial Director / Photographer :  

Every once in a great while you meet someone really, really talented in an effortless, weird, fantastic sort of way. The sort of person you know you can accomplish most anything with because they possess limitless energy, they never give up, and they (somehow) believe anything is possible. In this case, that talent happens to take the form of a gifted designer, art director, thinker, DP, and director named Luis Peña. Luis' gift lies in his ability to see the world in the wide-eyed, holy-shit-this-is-amazing way that mostly only children do. This sort of purity of vision is rare indeed, and it allows him to notice things most people miss - like the small fragments of truth, beauty, and the unexpected that make up great film. He also enjoys candy orange slices, running ultra marathons, and sprinting blindly along the very thin line between triumph and disaster - especially if he can film it. 

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BOOKS + EVENTS

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GRACE & MERCY DOCUMENTARY

SELFLESSPORTRAITS.COM

WEBBY JURY MEMBER 2007

ONE SHOW DESIGN JURY MEMBER 2004

ESQUINA NORTE SPEAKER 2004

TWO-COLOR GRAPHICS BOOK

NEW WEB PICK ISSUE 11

GRAFUCK BOOK

AUSTIN ADDY JUROR 2006

AIGA SF—A NIGHT OF ADULT TOYS

SOCIAL INVASION ART + MUSIC GROUP SHOW

25 ABOVE WATER BENEFIT ART SHOW

FWA SITE OF THE DAY :: CORDOVAN

AWARDS + RECOGNITION

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AD OF THE DAY ADWEEK 2014 - APPLETON ESTATE RUM

STAFF PICKS VIMEO 2014 - FOR THE LOVE

FASTCO - LIGHTS, MISSION BICYCLE

GIZMODO 2013 – SELFLESS PORTRAITS

BEHANCE PHOTOGRAPHY SERVED 2012 – TEJAS

NYC DOC FESTIVAL 2011

MIAMI DOC FESTIVAL 2011

FWA SITE OF THE DAY :: SPONSORS OF TOMORROW, INTEL

BRONZE CANNES CYBER LION :: KAH RA SHIN

ADDY SILVER :: ROME SEND A HEAD

ONE SHOW GOLD :: PENABRAND.COM

ONE SHOW SILVER :: DIGITANGO

ONE SHOW SILVER :: HEIMO PHOTOGRAPHY

ONE SHOW MERIT :: CATHERINE BOWEN ID

ONE SHOW MERIT :: PENABRAND ID

ONE SHOW MERIT :: AMINO ID

ONE SHOW MERIT :: JARS OF CLAY / AMNESTY

ONE SHOW MERIT :: PENABRAND PROMO

ONE SHOW MERIT :: J-BOOGIE POSTER

PRINT REGIONAL DESIGN ANNUAL :: GIFT CARDS

AMERICAN CORP IDENTITY :: TOM CLANCY

AMERICAN CORP IDENTITY :: CATHERINE BOWEN ID

AMERICAN CORP IDENTITY :: PENABRAND ID

AMERICAN CORP IDENTITY :: AMINO ID

COMMUNICATION ARTS :: MILLERS OUTPOST

COMMUNICATION ARTS :: ANCHOR BLUE POSTERS

GRAPHIS DESIGN ANNUAL :: ANCHOR BLUE COLOGNE

GRAPHIS DESIGN ANNUAL :: CATHERINE BOWEN ID

 

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