Personal Capital has been an exciting brand for us to be involved with as we jumped head first into their first real branding assignment with them. Through our collaboration with our clients there, we came up with some amazing work that has proven to launch their company beautifully. This is another client where we concepted all the work, as well as executed. Personal Capital has such a clear benefit, but yet is new thinking in a quickly growing space. Knowing we wanted to create work that people could relate to, but also that gave Personal Capital an edge branding wise, we knew it had to be all about the circle…with of course that simple truth mixed in. We wouldn’t really have it any other way.