PERSONAL CAPITAL

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PERSONAL CAPITAL

CREATIVE, FILM DIRECTION, FILM PRODUCTION

The teardrop, the juke, the finger roll and the euro. Basketball moves you. It’s a game of flow. And you don’t need courts or hoops, shoes or even balls. You just need dedication. To visualize the game in front of you. Let it move you throughout your world, constantly, in every situation. 

We tapped into this truth about basketball with beautiful creative by BSSP & directed by Luis Peña. Creating a TV spot that shares this common energy, experience and love for the game. Making it feel found and vibrant. Real and beautiful.