Lumosity was a great challenge, how to convey in a quick way that brain training is important to everyone. When we initially launched their first campaign we played off the testimonial theme and had illustrations animate around our storytellers to convey the game-like experience that playing Lumosity gives you. Then as the brand grew, we created two brand spots called the One and Only and We Take Care. Both center on how your mind is the most essential part about you and that you should take care of it by exercise it. 

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